The purpose of this advertisement is to promote Absolut Vodka during Christmas time due to the reef wrapped around the bottle with the Christmas lights. The audience, of course, is intended to be people over the age of 21. What I love most about the ad is that the bottle is suppose to represent a Christmas tree to encourage drinkers to believe that it is the best drink to buy it during the holidays.
This advertisement has great flow because the lights and reef wrap around the bottle allowing viewers to read the text of the bottle and leading to the bottom of the advertisement that says, “Absolut Joy…” The audience can unknowingly enjoy viewing the bottle as a Christmas tree and will be excited to purchase the product.