Pepsi Advertisement

Posted on Nicole Rene Design by Pepsi ad

The purpose of this Pepsi advertisement is to appeal to a youthful generation that loves to party. Nicki Minaj is a new pop celebrity icon that makes music for kids and younger adults that into the party scene. That is why it is established within the advertisement that she is performing at a concert. The quote says, “Live for #Now” basically playing off on phrases that teenagers might use to express having a good time or living in the moment like “Y.O.L.O” which stands for “You Only Live Once.” The hashtag is a great compliment to the purpose of the advertisement. This is something mostly only young people can relate to because the hashtag is something used on Twitter, a social network where youth display what they are doing or what they are doing at the moment. Separating the pictures gives the impression that one is looking into a window that will lead them into this amazing world with Pepsi.