This Heinz advertisement is trying to show that Heinz ketchup is made from the freshest ingredients that is basically is like fresh sliced tomatoes. The audience can clearly see fresh tomatoes that will appeal to them rather than a ketchup bottle they know is made artificially. I believe that this advertisement depicts balance perfectly. The distorted ketchup bottle is placed in the center and although the bottle is shown as cut up tomato slices it still finds a way to seem as if the tomato slices are all balancing on each other. It definitelymeets the needs of the audience who are always looking for fresher, less artificially processed condiments.