Posted on eHow by Break the Silence

This advertisement can relate to anybody in relationships or in a marriage. Being that the person with the black eye in this ad looks young they may be aiming for a younger audience around 16-21. That way people understand at a young age that domestic violence is wrong and as they grow up they will know that instead of discovering it too late. This image is telling people that if you are in an abusive relationship that it won’t just hurt your relationship with that significant other but other people like your family and friends as well as the victims family and friends too. I believe that this ad is using alignment of the words to focus readers eyes on the black eye it is surrounding. Doing this makes the viewer look directly at the black eye instead of anything else first. It places a significance around the eye and forces viewers to know that the black eye is the subject of this advertisement. The advertisement uses great alignment for the audience to clearly recognize the purpose of this image.

Posted on Designing Mail by iPod ad

The purpose of this advertisement is to relate to people who love to listen to music and love to dance. There is an obvious silhouette of a person dancing while listening to an iPod indirectly stating that if you get the iPod then it would make you want to dance like that too. The audience would most likely be to teenagers and young adults who love to enjoy music and live a life filled with it. The advertisement is making it saying, “It’s only rock and roll, but we like it.” using rock and roll as a genre most youth can enjoy and saying “we” to make it seem like they are part of the audience they’re trying to advertise to. Contrast definitely plays a big role within this advertisement because it uses contrasting colors to make bold statements that appeal to the eyes of readers and force you to look at it. Rock and roll is loud and can be considered a bold genre which relates to the colors of the advertisements being bright and loud itself. Also, many young adults are attracted to strong bold colors as well that are seen in the iPod advertisement.

This Heinz advertisement is trying to show that Heinz ketchup is made from the freshest ingredients that is basically is like fresh sliced tomatoes. The audience can clearly see fresh tomatoes that will appeal to them rather than a ketchup bottle they know is made artificially. I believe that this advertisement depicts balance perfectly. The distorted ketchup bottle is placed in the center and although the bottle is shown as cut up tomato slices it still finds a way to seem as if the tomato slices are all balancing on each other. It definitelymeets the needs of the audience who are always looking for fresher, less artificially processed condiments.

Image 1: This is an image of three hands writing the word “evolution” with each arm being more and more robotic.

Image from: Samuel Parent’s Blog

I feel like I really want to use this photo because it focuses on humans going from writing by hand to finding new technologies and different medias and social networks to express themselves which is digital writing itself. I want to fix up this photo by maybe cropping the bottom slightly so that the hands look more seperated. and also maybe darken the photo because some of it is a little washed out from the light. I will be using this all with Photoshop.

Image 2: This is an image of what an artist believes to be a digital world or realm that has an endless path into a light.

Image from: Deposit Photos

Images are half of the media we work with now a days along with text, it does just as much justice placing a photo as would reading an article. Images help explain things that words or authors can’t explain, and they help emphasize what the writer has to say as well. They are extremely powerful having the ability to enhance a reader’s interest or distract them.There are many things you can do to photos to keep it from distracting the reader in general. Like cropping, partially and fully silhouetting, vignetting and so much more. Fully silhouetted photos help add interest to the page by making it feel as if the image is actually within the page itself instead of wherever the photo takes place in. But also, at the same time regular photos or even cropped photos with a background help to lead the reader to believe he or she is looking into a completely new world.

In Chapter 6 we read about how repetition plays a huge role within the design aspects of digital writing and media. In this advertisement, “Bradesco” wants to appeal to an audience of athletes of more than one sport. They are trying to say that any kind of athlete can use their products. Also, i think that they are trying to say all athletes are the same in that they all need to use their product. Although I believe it does a great job in grabbing a certain audiences attention I don’t believe it helps the product or business itself because from what I looked up it seems to be a Spanish Bank. Maybe there is a deeper meaning behind the advertisement that I can’t understand because of the language barrier.

Image from: Apps Log