Rhetoric on the Town: Balance

This Heinz advertisement is trying to show that Heinz ketchup is made from the freshest ingredients that is basically is like fresh sliced tomatoes. The audience can clearly see fresh tomatoes that will appeal to them rather than a ketchup bottle they know is made artificially. I believe that this advertisement depicts balance perfectly. The distorted ketchup bottle is placed in the center and although the bottle is shown as cut up tomato slices it still finds a way to seem as if the tomato slices are all balancing on each other. It definitelymeets the needs of the audience who are always looking for fresher, less artificially processed condiments.

Creative Commons lincensed images for Project 2

Image 1: This is an image of three hands writing the word “evolution” with each arm being more and more robotic.

Image from: Samuel Parent’s Blog

I feel like I really want to use this photo because it focuses on humans going from writing by hand to finding new technologies and different medias and social networks to express themselves which is digital writing itself. I want to fix up this photo by maybe cropping the bottom slightly so that the hands look more seperated. and also maybe darken the photo because some of it is a little washed out from the light. I will be using this all with Photoshop.

 

Image 2: This is an image of what an artist believes to be a digital world or realm that has an endless path into a light.

 

Image from: Deposit Photos

Rhetoric on the Town: Chapter 8 (Images)

Images are half of the media we work with now a days along with text, it does just as much justice placing a photo as would reading an article. Images help explain things that words or authors can’t explain, and they help emphasize what the writer has to say as well. They are extremely powerful having the ability to enhance a reader’s interest or distract them.There are many things you can do to photos to keep it from distracting the reader in general. Like cropping, partially and fully silhouetting, vignetting and so much more. Fully silhouetted photos help add interest to the page by making it feel as if the image is actually within the page itself instead of wherever the photo takes place in. But also, at the same time regular photos or even cropped photos with a background help to lead the reader to believe he or she is looking into a completely new world.

Rhetoric on the Town: Chapter 6 (Repetition)

In Chapter 6 we read about how repetition plays a huge role within the design aspects of digital writing and media. In this advertisement, “Bradesco” wants to appeal to an audience of athletes of more than one sport. They are trying to say that any kind of athlete can use their products. Also, i think that they are trying to say all athletes are the same in that they all need to use their product. Although I believe it does a great job in grabbing a certain audiences attention I don’t believe it helps the product or business itself because from what I looked up it seems to be a Spanish Bank. Maybe there is a deeper meaning behind the advertisement that I can’t understand because of the language barrier.

 

 

 

Image from: Apps Log

Rhetoric on the Town

Pepsi Advertisement

Posted on Nicole Rene Design by Pepsi ad

The purpose of this Pepsi advertisement is to appeal to a youthful generation that loves to party. Nicki Minaj is a new pop celebrity icon that makes music for kids and younger adults that into the party scene. That is why it is established within the advertisement that she is performing at a concert. The quote says, “Live for #Now” basically playing off on phrases that teenagers might use to express having a good time or living in the moment like “Y.O.L.O” which stands for “You Only Live Once.” The hashtag is a great compliment to the purpose of the advertisement. This is something mostly only young people can relate to because the hashtag is something used on Twitter, a social network where youth display what they are doing or what they are doing at the moment. Separating the pictures gives the impression that one is looking into a window that will lead them into this amazing world with Pepsi.